Hybris E-commerce Platform: A Popular E-commerce Solution for B2B & B2C Businesses

SAP Hybris continues to lead the market for e-commerce platforms for both B2B and B2C companies. With every new version comerobust enhancements that make the suite’s core commerce capabilities even better equipped to ensure customer engagement and improve dialog between business and customer. With these kinds of innovations, consumers and clients are empowered to manage their own purchases, orders, and subscriptions with definite visibility of each stage of the fulfilment process. Below are just some of the functionalities and features you are missing out on by not getting SAP Hybris:

•    Customer 360 View – SAP’s Assisted Service Module provides relevant and real-time customer information to customer service agents. This results in highly optimized andpersonalized support to customers and their real-time needs in the form of quick customer snapshots, customer overviews, activity feeds, profiling, preferences, and recommendations.

•    Commerce Quotes – SAP Hybris also features commerce quote capabilities, allowing for richer user experiences that simulate the complex reality of various business-to-business transactions. The quotes feature is made available across all SAP Accelerators, which means it can be used by all businesses wishing to offer quotes and estimates to customers.

•    Order Management – The Hybris e-commerce platform also features order management capabilities, which provides superior benefits for both consumers and vendors. Customers are empowered to view and manage their returns, thus allowing customer service representatives to reallocate time to actions and activities that add more value to customers. This also results in businesses having better capabilities to fine-tune sourcing logic through dynamic ranking of fulfillment locations, which ultimately optimizes sourcing strategy and helps cut down delivery times and expenses.

•    Efficient Architecture –Hybris also supports containerization, which allows for simpler, more organized, and more reliable configuration as well as deployment. This results in better consistency and speed of processes across various environments.

4 Tips to Choose the Best E-commerce Platform Provider

Retailers operating in today’s fast paced, tech-driven environment have to work through all kinds of challenges in order to stay relevant and competitive, especially with the consumers’ increasingly high expectations. Nowadays, it is not enough that you always keep stock of the right products. You also need to keep customers satisfied by filling their orders faster and making the whole process more affordable for the customer. Add to this the fact that savvy shoppers use multiple devices and channels all throughout their customer journey and the magnitude of the work you need to do becomes even more evident. This is why you need to invest in the most efficient and reliable e-commerce platform provider to help you overcome the rapidly moving online retail environment and thrive despite the pressure of high expectations from modern consumers. Here are useful tips on choosing the right e-commerce platform provider for your business:

•    First things first, list down and specify your requirements and prioritize them in terms of front-end-needs and back office integrations. Assess the solutions you need and think about features like customer management and catalog requirements. Look for exceptional qualities like flexible architecture, security, high performance, mobility, and scalability.

•    Clarify your expectations and make sure that everyone is on board with them. Specify tasks for your consultant or service provider and the results you expect, as well as the actual cost of their services.

•    Know your prospect partner’s work and experience. A strong portfolio is an excellent indication of quality, but make sure that their credentials hold value and are relevant to your own line of business. Look for a provider that has worked with companies of the same size and similar business model.

•    Finally, look for compatibility. Expertise, skill level, and technology offerings are not enough to ensure partnership success. Look for a company that is the right cultural fit and can adjust well with your team. Study how they operate and how they interact with your own people.