Marketo Integration Improves Marketing Strategies

Unless you’ve been living under a rock for the last decade you would know that lead generation and inbound marketing are now the go-to breakthrough tactics businesses and marketing departments use to get in front of customers and take their business to the next level. In fact, more and more companies are looking at inbound marketing as a fundamental digital business strategy, as a result of their search for more creative and efficient ways to grow and progress online.

The modern era of online marketing relies greatly on lead generation and inbound marketing. Both processes work to stimulate and capture customer interest in a business, product, or service, in turn developing a definite sales pipeline. Inbound marketing makes use of various digital channels, while leveraging different types of social and online/digital techniques as well as the abundance of readily available information on the World Wide Web. All these are keys to unlocking, developing, and qualifying potential leads out of today’s self-directed-buyers—which the majority of the consumer public are.

Consumers’ typical buying process has undergone a major change since the internet. Marketers are now in need of new and creative ways to tap into buyer interest and be heard through all the noise that the information age creates. Savvy marketers now know to focus their efforts on inbound marketing strategies and building continuous and meaningful relationships with customers instead of shooting the moon with email blasts and mass advertising efforts.

Marketo is a lead-nurturing platform that allows businesses to cultivate and maintain long-term relationships with their customers by first turning them into prospects and eventually converting them into willing advocates. Lead-nurturing is a tried-and-tested tactic that effectively moves prospects through the marketing funnel and, at the same time, provides more meaningful and valuable customer engagement. Lead generation and lead nurturing are critical components of inbound marketing strategy that can effectively turn your prospects into loyal, paying customers.

How Cloud CRM Software Enables Business Automation

CRM or Customer Relationship Management is a business strategy that is sweeping the marketplace by providing companies with solutions that enable better interactions and relationships with existing and potential customers. Needless to say, CRM solutions can positively impact your overall profitability as you streamline various processes that result in more focused and needs-based service delivery not only to customers but also to service users, suppliers, and even your employees. Beyond being a powerful sales and marketing tool, CRM is now being applied and embedded in business strategies for supply chain management, human relations, and customer services.

A CRM Software system gives you the ability to manage different types and levels of business relationships that can ultimately help you progress as a business. In its most basic sense, a CRM system is a central hub where you can store and share client and prospect contact details with colleagues. It serves as an information center that also enables you to track the history of your interactions with consumers, ranging from phone calls to emails, meetings, enquiries, and presentations. This results in a better understanding of your customers, as well as clearer and greater up-selling and cross-selling opportunities. As well as tracking this important information, CRM software also enables business automation by allowing you to organize the next steps your team members or colleagues will have to take in order to provide seamless service delivery, close deals, win new prospects, or grow existing customer accounts. Some of the typical tasks that CRM systems streamline and automate include:

        ·         File and content sharing

        ·         Instant messaging between team members and employees

        ·         Sales forecasting

        ·         Analytics

        ·         Email integration

        ·         Marketing automation and

       ·         Customer service system management through an organized, cloud-based ecosystem that     keeps customer data both safe and easily accessible within the right organizational circles and business facets.

Benefits of the Hybris E-Commerce Platform

As more customers use multiple channels to engage your business, you will need an omnichannel solution that will make it easier for you to reach them. Hybris offers a reliable e-commerce platform that can help you target your customers and engage them regardless of the device they use. You can address the challenges associated with managing and running an omnichannel business using the Hybris e-commerce platform, as it provides a meaningful and consistent shopping experience to customers. The solution integrates all physical and digital customer touch points into one platform, including social media, online, point-of-sale, and mobile. Here are three important benefits of Hybris e-commerce for your business:

1. It is flexible – Hybris e-commerce can be structured to fit your business. Hence, it does not matter what industry you are in. The solution will help you create personalized, contextual, and relevant experiences for your customers to increase sales and conversion rates, while boosting brand loyalty. The platform is sturdy, safe, reliable, and customizable too. Its flexibility allows you to connect with customers—anytime and anywhere and on any device. Be sure to work with an experienced and reputable SAP Hybris Regional Gold Implementation Partner company so you can be sure that the solution can be perfectly tailored to your business. Look for a service provider that has at least a decade of experience in implementing SAP web shops and other relevant services.
   
   
2. Access everything in once place – As long as you are working with a seasoned SAP Hybris Regional Gold Implementation partner, you can be sure that they possess the skills to implement and integrate functional areas into your custom Hybris ecommerce solution. These areas include marketing, campaign management, and customer optimization and experience. In this manner, you only have to rely on a single platform for everything you will need to improve or launch your campaigns and marketing programs.
   
   
3. Boost your online sales – Hybris e-commerce can be handy if you have an online store. Use it to boost your web-based sales with a unified shopping cart for all your ecommerce channels. As a dependable and robust ecommerce suite, Hybris offers well-integrated solutions aiming to increase your online sales.