Marketo Integration Improves Marketing Strategies

Unless you’ve been living under a rock for the last decade you would know that lead generation and inbound marketing are now the go-to breakthrough tactics businesses and marketing departments use to get in front of customers and take their business to the next level. In fact, more and more companies are looking at inbound marketing as a fundamental digital business strategy, as a result of their search for more creative and efficient ways to grow and progress online.

The modern era of online marketing relies greatly on lead generation and inbound marketing. Both processes work to stimulate and capture customer interest in a business, product, or service, in turn developing a definite sales pipeline. Inbound marketing makes use of various digital channels, while leveraging different types of social and online/digital techniques as well as the abundance of readily available information on the World Wide Web. All these are keys to unlocking, developing, and qualifying potential leads out of today’s self-directed-buyers—which the majority of the consumer public are.

Consumers’ typical buying process has undergone a major change since the internet. Marketers are now in need of new and creative ways to tap into buyer interest and be heard through all the noise that the information age creates. Savvy marketers now know to focus their efforts on inbound marketing strategies and building continuous and meaningful relationships with customers instead of shooting the moon with email blasts and mass advertising efforts.

Marketo is a lead-nurturing platform that allows businesses to cultivate and maintain long-term relationships with their customers by first turning them into prospects and eventually converting them into willing advocates. Lead-nurturing is a tried-and-tested tactic that effectively moves prospects through the marketing funnel and, at the same time, provides more meaningful and valuable customer engagement. Lead generation and lead nurturing are critical components of inbound marketing strategy that can effectively turn your prospects into loyal, paying customers.