Customer loyalty is the result of the ability
of a business to deliver superb customer service and experiences consistently.
This can be difficult to achieve, especially when a business is in a particular
industry, such as in the case of utilities. It may be hard to please every
customer, but that does not mean you cannot try and make an effort. The good
news is that it can be done with the right tools for customer engagement, such
as SAP C/4HANA. With the SAP
C/4HANA platform, you can improve your ability to implement an effective
customer experience strategy that can increase customer satisfaction, reduce
churn, boost revenue, and motivate your employees.
SAP C/4HANA covers all the
combined customer experience solutions from SAP. After acquiring market leaders
like CallidusCloud, Gigya, and Hybris, it is able to deliver solutions that can
support an array of processes and needs, such as front-office functions,
marketing, consumer data protection, customer service, sales, and commerce.
Think of it as an all-in-one portfolio of practical cloud solutions that are
aimed at addressing the challenges of legacy CRM systems, which tend to be
focused only on sales.
With SAP
C/4HANA, you can improve the way you engage your customers in the
long run. One of its key solutions is SAP Customer Data Cloud, which is
Gigya-based and comes with tools for building valued and trusted relationships
with every customer. This way, it can help you turn unknown, casual visitors
into loyal and known customers with solutions like authentication and identity,
cross-cloud single customer profile, data privacy, and consent. By employing another
solution, such as the SAP Marketing Cloud that is based on the Hybris product,
you get a single view of all customer data for use in creating personalized
experiences and intelligent marketing content.
Get to know how SAP C/4HANA can help you with customer engagement by requesting a
demo from a seasoned SAP implementation specialist. Consulting with an expert
will make it easier to understand how the platform can help your business
become agile while having the tools to integrate and innovate in the long run.
