Top 3 Advantages of Using SAP CRM Cloud Services for Your Business

Customer engagement can be better and more fruitful with a reliable CRM platform such as the ones offered by SAP. Using SAP CRM Service Cloud, you can engage customers in meaningful ways as it brings customer service, social CRM, and sales together in a centralized location for your business. This way, your team can easily establish personal connections with every customer to generate higher ROI and brand loyalty. The platform is known for its rich predictive insight, contextual customer experience, and flawless execution, all of which can be customized to your industry and specific business needs. Here is an overview of the top three advantages of using SAP CRM Cloud services:

1. Deliver a smooth customer experience regardless of the communication channel used – SAP CRM Cloud is accessible from any device or platform. Hence, it lets you deliver better customer experiences across every communication channel, including online, on the phone, in person, mobile devices, or on social media. It is a SaaS CRM system that integrates social engagement, service, and sales in one place, so you and your staff can gain a complete view and understanding of your customers’ wants and needs. The platform comes with real-time analytics and predictive insights too so you can enhance the way you interact with any customer on all your channels.

2. It simplifies your IT– SAP CRM Cloud services can provide sales representatives the insights they will need to successfully and meaningfully engage customers in conversations. Digitally connected customers can experience a consistent quality of service any time.

3. A full range of technical capabilities – SAP CRM Cloud services come with technical capabilities for personalization, productivity, offline and offline access, notes, and email integration, back-office integration, and SDK and APIs. They can be extended to provide digital marketing solutions with other platforms, such as Silverpop, Marketo, and Coremedia too.

SAP Gives Significant Innovations to Line-of-Business Cloud Applications

Every business is seeking cost-effective and rapid ways to deploy their applications to enrich their service, marketing, and sales teams. To achieve that, they will need to rely on innovative platforms such as the cloud, which can help their teams to easily and effectively engage with their customers. SAP is one of the best platforms when it comes to business-oriented cloud solutions. Certified providers of SAP Cloud applications can provide businesses with the latest and most innovative solutions to keep their CRM systems future-proof, while making sure that their customer relationship management platform can grow with the business.

SAP is driven by SAP HANA, and it is one of the most widely used platforms for line-of-business cloud applications around the world. SAP currently has 110 million cloud users and more than 40 cutting-edge data centers. It supports cloud applications (SaaS) for every business, versatile on-demand infrastructures (IaaS), and a leading cloud platform (PaaS), all of which are proven for providing high-quality enterprise-class hosting services and cloud security. Reputable providers of the service can offer SAP in a private, hybrid, or public cloud environment.

SAP provides a good way for a business to get started when considering a cloud solution, as it enables users to access services, applications, and data over the internet. With cloud applications, the business can be present anywhere and enable employees to work remotely. Likewise, they eliminate the need to purchase and maintain costly hardware, such as servers and hard drives. 

SAP’s cloud technology is great for any business or organization that is looking to cut costs, as it enables them to pay only for what they use, scale up or down fast, and ensure round-the-clock availability. It minimizes or can completely eliminate the need to have an in-house IT team for updating software and managing servers too. Certified SAP providers can implement cloud applications in about six to 12 weeks, so there is no need to wait long and sacrifice productivity for it.

3 Reasons to Choose SAP Hybris Cloud for Customer Relationship Management

SAP Hybris Cloud for Customer is the customer relationship management solution that is hosted in the cloud. Also known as SAP Hybris C4C (Cloud for Customer), it does more than host your CRM in the Cloud. It provides an omni-channel commerce and customer engagement experience, making it more flexible and more advanced compared to conventional CRM solutions. Not convinced? Here are the three main reasons to choose SAP Hybris Cloud for CRM:

1. Easy to integrate – If you have an existing CRM solution, it can easily be integrated with SAP Hybris Cloud for Customer. Other third-party applications, including ERP software, SAP on-premise platforms, and social networks can be integrated seamlessly with SAP Hybris C4C too. The flexibility of the platform enables easy integration with your business, no matter which industry it is from. In fact, it is widely used in many industries, including higher education, automotive, retail, banking, professional services, utilities, and insurance. It supports major mobile platforms, namely iOS, Android, and Windows, so you can access your CRM platform remotely from your smartphone, laptop, or tablet, even without internet access.

2. Future-proof and secure – Hybris Cloud for Customer is a highly secure and future-proof CRM that will meet international security standards. It easily scales up or down, so it can grow with your business or adjust to your industry’s changing needs in the long run. Just be sure that your platform is up-to-date with the latest functionalities and updates from SAP.

3. It looks great – Looks can be everything to a CRM platform, especially if the layout can affect ease of use and the overall appeal of the user interface. In SAP Hybris Cloud for Customer, the user interface is designed with every user in mind. Hence, it is easier to find your way around it and learn how to use it.

What Are the Biggest SAP Hybris Implementation Project Mistakes?

SAP Hybris can provide a dependable cloud solution that helps improve the way you serve your customers. At the same time, it enables your business to reduce costs, achieve scalability, and eliminate the complexities associated with running and maintaining an effective customer engagement solution. However, certain factors can make SAP Hybris implementation ineffective or insufficient for your needs. Here are some of the biggest SAP Hybris implementation mistakes you should avoid:

• Failure to plan the project well – Most businesses implement the latest technologies to speed up and improve certain processes. However, simply implementing SAP Hybris will not immediately guarantee the best results if you fail to consider the requirements of your business. To avoid that, be sure to consult with a seasoned SAP Hybris implementation specialist.

• Not fully understanding CRM – CRM processes are not merely limited to what your existing software can do. SAP Hybris implementation should address the complexities experienced by customer service, sales, and marketing departments and teams and improve the way they work. Be sure to understand what SAP Hybris can do for your business to make sure that it is right for you and to prevent unnecessary complications and issues.

• Doing it yourself – You may lack manpower or specialty when you implement SAP Hybris by yourself. Hence, it is highly recommended that you leave it to an expert who can give you advice and tips on the project, and help you implement the platform correctly.

• Hiring the wrong SAP Hybris implementation partner – Be sure to hire certified experts who have at least a decade of experience in implementing Hybris and SAP solutions for web shops. These experts can help integrate functional areas with the platform, too, such as marketing, campaign management, and customer experience and optimization, so you get an all-in-one solution that can help you save time and money in the long run.

3 Benefits of Software Integration Using SAP ECommerce

If you are currently using software to simplify the way you sell online, you may want to consider whether it can keep up with the continuously changing demands and trends in the way businesses reach out to their customers. If you find that your existing software is outdated, consider integrating it with an advanced platform like SAP ecommerce. This way, you can implement an omnichannel platform that can empower your business to deliver a personalized and contextual shopping experience to every customer, no matter what platform they use. Here are three of the most notable benefits of software integration using SAP ecommerce:

1. Connect anywhere – SAP ecommerce lets you reach out to your customers online and through their mobile devices. The platform lets you connect with your customers through social media too. Using data-driven customization, you can establish a cost-effective way to fulfill and manage orders, manage your inventory in real-time, and take advantage of other solutions that will make it easier to establish and run omnichannel sales. You can also access the platform anywhere.

2. Easy data management – Since SAP ecommerce lets you run your business on multiple channels, it lets you gain a unified view of your products, customers, and other crucial activities in a centralized hub, which is also designed for customer engagement. This way, you can provide business users with a better and intuitive way to access comprehensive and consistent information from a single platform. SAP ecommerce may improve responsiveness as it consolidates data in a single location, while enabling a business-focused approach to data management. It helps reduce product launch cycle times, reduces costs, and streamlines operations.

3. Revenue management and subscription billing – The platform lets you exploit market opportunities by enabling a quicker way to change partner revenue-sharing and customer pricing models. Likewise, it lets you create customer-centric subscription offers and enhances your visibility. Use SAP ecommerce to boost efficiency to deliver minimal TCO and integrate an order-to-cash process.

Omni Channel Commerce Platform – The First Step to Successful Retail Marketing

One of the keys to a successful business is the ability to offer your products and services through multiple channels. This means your business is not restricted to a single platform (i.e. online), but you should be able to make it available through mobile, on-site, and social media. To make this possible and effective, you will need an omni channel commerce platform that is highly scalable and versatile for retail marketing. SAP Hybris is an example of a good omni-channel e-commerce platform that can help you manage sales in all your channels and integrate them together to boost the sales capability of your business.

There are many benefits to using an omni channel commerce platform. One of the most significant advantages to it is the integration of analytics and communication. With more channels to communicate, you should be able to acquire information on your customers and you can use that to tailor experiences and product offerings to their needs. Analytics lets you quantify, understand, and review the way you engage customers. With an omni channel commerce platform, you should be able to acquire customer data in real-time and offer relevant products and services to them.

An omni channel commerce platform lets you engage and transact with every customer anywhere and at any time, through any device. SAP Hybris Commerce on-premise and Cloud are examples of platforms that can help you understand and engage customers in all stages of the commerce experience. This versatile platform is ideal for both B2B and B2C needs and provides a comprehensive approach that lets you integrate your existing systems with it, while making sure that it can keep up with the changes in the market.

With an omni channel commerce platform, you can easily showcase your services and products and provide a more personalized and relevant experience to customers. This way, you can encourage customer loyalty and repeat transactions with them. The best platforms let you consolidate and control information on product content from a centralized location, while following customers throughout their journey to ensure that they always get relevant and rich content.

How Do I Get the Most Out of My Relationship with SAP Hybris?

Every customer will expect you to serve them well—and with SAP Hybris, you can easily fulfill your duty to provide them with the best buying experience. Once implemented, SAP Hybris Commerce (whether on-premise or on cloud) can provide you with effective ways to meet customer expectations, deliver better experiences, and gain their trust and loyalty. Making the most of the platform should be easy when it is implemented by a reputable provider that is recognized as an experienced SAP Hybris Regional Gold Implementation Partner. Therefore, be sure to choose a certified implementation expert with at least a decade of experience in SAP implementations.

SAP Hybris can be implemented with customer engagement solutions. The platform is a versatile omni-channel solution for B2B and B2C that lets you transact and engage with customers at all times on any device. With SAP Hybris, you can understand and engage customers well throughout the commerce experience, from the time you would create relevant and rich content for them to merchandising and fulfillment. 

Reputable implementation specialists can integrate SAP and Center of Excellence to enable your business to define best practices and leverage proof of concepts, prototyping, and demonstrations. This way, you get a comprehensive set of digital marketing and ecommerce capabilities that can build brand loyalty and enhance the customer experience. Use Hybris E-Commerce with built-in Commerce Accelerator to accelerate your time-to-market. The solution prioritizes speed and can be tailored to your requirements. That way, you get a complete ecommerce platform that enhances your web-based sales.

Work with a certified SAP Hybris implementation partner that offers applications development and support, architecture planning, and systems integration services. This way, you can maximize the offerings of SAP Hybris E-Commerce to suit your unique needs. Seasoned providers of Hybris solutions are able to help various retailers and manufacturers achieve organizational dexterity to succeed online.