Showing posts with label contextual marketing. Show all posts
Showing posts with label contextual marketing. Show all posts

Tuesday, 5 February 2019

Simplifying SAP Fiori Adoption


SAP Fiori is SAP’s newest user-experience (client experience) product for SAP programming. It is designed to help clients build SAP applications, with a package consisting of a collection of various standard applications for the most common and basic business activities. Generally speaking, the Fiori UX product enables responsive, customized, and straightforward user experience across all deployment and device options on which SAP applications are set up.

A robust user experience application for SAP applications, SAP Fiori offers over 300 different role-based applications for use in various business functions like work approvals, calculation and financial apps, self-service apps, and other crucial tools for different aspects of business like manufacturing, supply chain, sales, research and development, engineering, finance, asset management, human resources, and procurement. SAP Fiori allows for efficient management of all these business functions across various devices and platforms, ranging from desktops and laptops to smartphones and tablets. By combining Fiori with other complementary SAP tools, businesses can take advantage of superior user experience, unmatched query execution and response time, and personalized, role-based engagement across enterprise-wide applications.

SAP Fiori applications can be divided into three different categories, distinguished based on their infrastructure requirement and overall function. These categories include transactional apps, fact sheets, and analytical apps. Examples of transactional applications include those that help process purchase orders, travel requests, and leave requests. Fact sheets, on the other hand, help provide users with a centralized resource for different types of information like details on vendor contracts, which can help them drill down to other crucial data like contract terms, vendor details, item details, and more. Analytical apps, on the other hand, help provide users with real-time and role-based information about various business operations. These apps are ideal for monitoring KPIs (key performance indicators), as well as for performing complex calculations and aggregations for various business functions so you can act immediately and accordingly in response to changes in the market condition.

Monday, 6 August 2018

Integrating the Multi-Channel Ecommerce Platform – Enhance Your Business


As a business owner, you need to find ways to grow consistently or overcome a risk of lagging behind your competitors. One of the best ways to support business progress is to use technological integration, which allows you to channel the power of development and use it to your operational advantage. But technology can be a double-edged sword; it can enhance your business when used properly or hinder its growth when applied incorrectly. This is why Hybris Ecommerce Implementation and adaptation of a multi-channel platform is a transition that requires critical thought. You need to proceed with caution, especially if a significant portion of your total sales is generated online.

It’s important to fully understand the risks and rewards of a multi-channel platform. Here are some of the many advantages of integrating Hybris into your Ecommerce project development:

·        Hybris is not only multi-channel, it also offers a collection of core functionalities and features that make it a multi-language and multi-vendor powerhouse. Within this application, Hybris is an impressive innovation that sets it apart from other Ecommerce platforms, such as Omni-Commerce Connect, which allows businesses to connect with and establish a network of clients and customers no matter their location.

·    Hybris Ecommerce Implementation allows businesses to take advantage of fresh channels along with the use of multiple touch points that enable efficient B2B and B2C interaction. These channels range from traditional touch points like direct mail to more modern channels like email, call centers, social media, and websites. 

·  Flexibility and adaptability are also among the major advantages of Hybris Ecommerce Implementation. Hybris can be tailored to fit the needs and specific demands of any business. Its Backoffice Administration Cockpit allows for easier and more effective handling of different business processes while providing organizations with components and customizable business logic to fit specific operational requirements.

·        Finally, it allows for shorter time-to-market compared to starting an Ecommerce development project from scratch. With existing components that you can customize to create a complete platform, you save a significant amount of time and resources without compromising on the quality of the resulting Ecommerce solution.

Do note that this technology is a tool—it cannot solve problems on its own. It needs to be wielded by experienced implementors. Be sure to partner with a business solutions and SAP consulting company that can build scalable and highly efficient solutions for your particular requirements.

Wednesday, 8 February 2017

The Impact of Hybris Marketing in today’s Business

It is important for your business to be able to recognize cues from customers that indicate their intent. This kind of recognition will help you easily identify what they want to buy, their eagerness to purchase a product or sign up for a service, and their concerns. However, it can be difficult for many businesses to identify exactly what the customers want and what they are thinking of. For this reason, it is recommended that business owners have a reliable and intuitive marketing solution that can let them conduct unrestricted individualized contextual marketing. Hybris Marketing is one of those solutions designed to keep customer data (i.e. previous purchases, real-time browsing behavior, and propensity scores) in a centralized database to make it easier for you and your team to identify the unique intent of every customer.

Hybris Marketing uses real-time customer context to help your business deliver highly engaging interactions and content across different channels to drive customer loyalty and growth. This way, Hybris can integrate contextual marketing into your business to make sure that you have the capability to send highly-personalized promotional messages to your customers. It combines customer information from previous interactions, intentions, and propensity scores. With contextual marketing, you could boost your online sales and increase visits by up to 40 percent, increase the average cart size by 21 percent, and increase conversion rates by up to 20 percent. 

The key features of Hybris Marketing are classified as insight (data management, recommendation, and recommendation), experience (loyalty, acquisition, and conversion), and agility (planning, insights, and orchestration). These features go beyond merely examining previous interactions with customers to gain information. They provide in-the-moment insights from customers to allow you and your team to understand their intent and motivations. Real-time insights enable your business to proactively target and deliver unique and personalized experiences that can boost profits and conversions.