The Impact of Hybris Marketing in today’s Business

It is important for your business to be able to recognize cues from customers that indicate their intent. This kind of recognition will help you easily identify what they want to buy, their eagerness to purchase a product or sign up for a service, and their concerns. However, it can be difficult for many businesses to identify exactly what the customers want and what they are thinking of. For this reason, it is recommended that business owners have a reliable and intuitive marketing solution that can let them conduct unrestricted individualized contextual marketing. Hybris Marketing is one of those solutions designed to keep customer data (i.e. previous purchases, real-time browsing behavior, and propensity scores) in a centralized database to make it easier for you and your team to identify the unique intent of every customer.

Hybris Marketing uses real-time customer context to help your business deliver highly engaging interactions and content across different channels to drive customer loyalty and growth. This way, Hybris can integrate contextual marketing into your business to make sure that you have the capability to send highly-personalized promotional messages to your customers. It combines customer information from previous interactions, intentions, and propensity scores. With contextual marketing, you could boost your online sales and increase visits by up to 40 percent, increase the average cart size by 21 percent, and increase conversion rates by up to 20 percent. 

The key features of Hybris Marketing are classified as insight (data management, recommendation, and recommendation), experience (loyalty, acquisition, and conversion), and agility (planning, insights, and orchestration). These features go beyond merely examining previous interactions with customers to gain information. They provide in-the-moment insights from customers to allow you and your team to understand their intent and motivations. Real-time insights enable your business to proactively target and deliver unique and personalized experiences that can boost profits and conversions.

Finding a Reliable Partner to Implement SAP Hybris Cloud for Sales

SAP Hybris Cloud for Sales can be the solution your sales team needs to be empowered with insights that can help them successfully close deals with any customer. It can be a great addition to your business that seeks to meet the demands of modern-day customers who use digital platforms to look up and purchase products. With Cloud for Sales, you can go beyond CRM to forge a better relationship with your customers. To get this solution, you need to find a reliable partner who can implement it for your business. Here are some tips to find the right partner to implement SAP Hybris Cloud for Sales:

• Make sure it is an SAP Hybris Regional Silver Implementation partner – This category of implementation partners are certified to provide companies with comprehensive support. You can count on them for consulting, development, operation, and integration of eCommerce applications based on the omnichannel eCommerce platform of hybris.
  
  
• Look for SAP Recognized Expertise – Being certified in SAP sales, marketing cloud, and service solutions makes the partner competent and qualified to provide a wide array of SAP hybris solutions to businesses. Reputable partners are SAP Value Added Resellers too. This means that they can build, service, deliver, and implement value-added and highly innovative solutions that can provide a marketing advantage to your business. Be sure to look for other certifications like Gold Partner and Co-Innovation Partner.
  
  
• Find out how long it will take to implement the solution – A reliable SAP Hybris Cloud for Sales partner should be able to deploy the solution rapidly within six to 12 weeks. They offer fixed prices and the expertise of experienced consultants who can get your business started in the platform quickly and easily. They maintain a fully integrated environment, which comes with Cloud for Customer integrated with SAP PI and SAP HANA Cloud integration to SAP ERP and SAP CRM to ensure a successful implementation.

SAP CRM Integration – An Effective Method for Profitable Business

Increasing sales is not the only way for a business to become more profitable. It also needs to be able to operate efficiently, reduce costs, and ensure a smoother functioning of the enterprise. Implementing SAP and integrating it with CRM may be the solution you need to achieve a profitable business. Companies that have implemented SAP with CRM have found how effective and reliable the integrated systems are at streamlining back office tasks. SAP CRM integration can help you optimize your extended supply chain, since SAP is efficient in supporting the execution of activities, making it ideal for cutting costs and boosting revenue.

When considering SAP CRM integration, you need to talk to a certified and reputable SAP consulting partner who has a good track record of implementing high-end business management, SAP, commerce, and customer management solutions across various industries. That way, you can be sure to get a customized solution that is built with the best interests of your business in mind. Leading providers of SAP CRM integration services offer unique solutions that can let you manage and automate your marketing campaigns without having to manually synchronize data. This way, the solution can be implemented faster, on a fixed cost basis, and you can leverage the advantages of SAP CRM integration with tools that can help you deliver targeted messages and promotional content.

There are many other reasons why SAP CRM integration can be effective in making your business more profitable, starting with the way it lets you gain more control over the design, management, execution, and refinement of your campaign. Moreover, it lets you send multiple emails to different mailing lists regardless of their size. SAP CRM integration can aggregate real-time tracking data and ensure an automated and seamless flow of information. Best of all, it provides a centralized source of data about your customers, so you only have to look in one place for all kinds of information.

Choosing the Best Ecommerce Platform – What to Look For

Running an online business requires you to have a reliable and secure ecommerce platform. There are many different ecommerce platforms to choose from, but not everything is the same. Some are designed for a specific type of business, while others are flexible and can be used for a wide variety of online selling applications. Here are some of the things to look for when choosing the best ecommerce platform: 

• Determine what you are selling – What you offer in your online store may help you decide the best ecommerce platform to use. Moreover, you need to consider certain tasks, such as tracking inventory, how you handle shipping, and if you sell products offline. Take note that some ecommerce platforms may not allow certain products like alcohol and adult products, so be sure to learn the terms and conditions. 

• Find out where it is hosted – Some ecommerce platforms allow you to host them on a cloud, while others let you host it in your own website. The latter may provide more control, but it will require a lot more effort to maintain. Security could be an issue too. Hence, consider an ecommerce platform that lets you host online, while making sure that you can still use your own domain. 

• Read reviews about the platform – Find out what other users are saying about the best ecommerce platform. Their words could offer insight on how easy it is to use and manage its security and special features, which may not have been disclosed by the provider. That    way, you can make an informed decision and determine if it is the best platform for your business.
  
• Go for a proven reliable platform – Hybris e-Commerce is an example of a proven reliable ecommerce platform that is versatile for any type of business. Be sure to get Hybris from a reputable and experienced provider that has an average of seven or more years of expertise in implementing SAP web shops.

Steps to a Successful Deployment of Hybris Commerce in Your Business Environment

Having a heterogeneous IT landscape with applications that run on-premise and on the cloud can be beneficial to your business environment. To achieve this, you need to invest in a Hybris Commerce solution that is future-proof and will enable your business to function optimally. To get started, consider finding an experienced and reliable provider of Hybris Commerce solutions. With the right provider, you should be able to deploy the right Hybris solution for your business successfully. Here are the steps to successful deployment of a Hybris Commerce solution: 

• Go for a hybrid solution – A SAP Hybris Regional Silver Implementation Partner can provide industry-leading B2C and B2B and advanced customer engagement solutions using digital technologies like Hybris Marketing and Hybris Commerce. With their help, you should be able to gain a rich set of digital marketing and e-commerce capabilities that will enhance your customer experience and boost brand loyalty. 

• Schedule a demo – Get in touch with the Hybris Commerce solution provider to arrange a demo. That way, you can learn more about the benefits of Hybris with SAP for your business and discover how easy it is to use. 

• Explore the deployment methods – Hybris can offer on-premise software, which is license-based and purchased as perpetual, term-based, or a combination of the two. It is ideal for a business that requires full management and control of its Hybris commerce solution. Another option is on-demand services or Hybris On Demand, which is cloud-based and ideal for a business that may require a versatile, easy to manage, and low-cost solution.

Plan the implementation – Once you are sure that a Hybris ecommerce solution is for you, discuss your requirements with the implementation partner to have custom applications developed specifically for your business and its needs. The same specialist can plan the architecture of your interface and take care of the systems integration as well.

SAP Application Management Services – Helping Companies Maximize Their Potential

Globalization and the evolution of markets can make it difficult for every company, regardless of its size, to compete with other businesses. However, companies have the option to use SAP applications to make their business processes more efficient and easier to execute. The growing demand for high-quality SAP applications has resulted in custom solutions such as SAP Application Management Services. The solution aims to reduce the complexity and cost to operate SAP applications while boosting business performance. Likewise, it ensures that all SAP platforms you are using are up-to-date and suitable for your needs. This way, your company can maximize its potential, and you can have more time to focus on value-added tasks.

With SAP Application Management Services, you can bring in SAP experts to protect, maintain, and manage your application investment. These professionals can give you access to valuable SAP resources, since they are highly trained and certified to manage every aspect of SAP platforms and solutions. In fact, SAP Application Management Services can cover application support, application evolution, and optional application enhancement. When combined, those services can fulfill your skill and resource requirements, while maximizing service quality, savings, and the productivity of applications.

The technical and functional expertise of SAP Application Management Service providers will support your business operations. With their help, you can be sure that you are using certified application support resources to improve the offshore delivery model. This way, you can make support costs transparent and predictable. The services may boost your reliability, reduce risk, and make your operations sustainable, while ensuring lower TCO (total cost of ownership). SAP Application Management Services are flexible and agile, so they can be scaled to suit your evolving business environment. At the same time, you get unmatched expertise, which used to only be available to large and medium businesses.

The Risks and Rewards of SAP Hybris Cloud for Customer

Using SAP Hybris Cloud for Customer may help your business improve customer relations and sales performance. It is a software-as-a-service (SaaS) solution that provides a reliable sales and service platform consisting of SAP Hybris Cloud for Service and SAP Hybris Cloud for Sales, both of which are typically marketed separately. SAP Hybris Cloud for Customer runs on SAP HCP (HANA cloud platform), and it can help your business deploy applications rapidly to enable each service, marketing, and sales staff to easily and more effectively engage with customers. There are rewards associated with using this platform, but there are some risks you should know about too.

One of the benefits of SAP Hybris Cloud for Customer is the fact that it is offered as a pre-packaged service. However, the deployment process can be long, usually taking anywhere from six to 12 weeks. When you get it from a reputable provider, deployment can be much faster, and the platform will be backed by the expertise of experienced consultants who can help you make the most of it. SAP Hybris Cloud for Customer is cost-effective too. Since it is hosted in a cloud, it eliminates the need to invest in additional equipment. This makes the solution practical for a small business that may not have enough capital for an on-premise CRM.

It is advisable to sign up for SAP Hybris Cloud for Customer from an experienced and reputable provider who can ensure a successful delivery of all crucial applications. This is possible by maintaining a fully integrated environment composed of SAP Hybris Cloud for Customer integration via SAP HCI and SAP ERP and SAP PI to SAP CRM. Once it is deployed, SAP Hybris Cloud for Customer will provide effective and powerful solutions, namely Cloud for Service and Cloud for Sales.

There can be no risk when you use SAP Hybris Cloud for Customer because the data you enter in a cloud will be stored in a highly protected and secure data center in an undisclosed location. Hence, it should be easy for a business to choose this solution without worrying about the security of its data. However, there may be some disadvantages to this platform, such as the big updates that occur every three months. Updates can also be bothersome especially if you have a lot of things to do, but they are absolutely necessary to ensure that you are running the latest and most secure platform.