The Risks and Rewards of SAP Hybris Cloud for Customer

Using SAP Hybris Cloud for Customer may help your business improve customer relations and sales performance. It is a software-as-a-service (SaaS) solution that provides a reliable sales and service platform consisting of SAP Hybris Cloud for Service and SAP Hybris Cloud for Sales, both of which are typically marketed separately. SAP Hybris Cloud for Customer runs on SAP HCP (HANA cloud platform), and it can help your business deploy applications rapidly to enable each service, marketing, and sales staff to easily and more effectively engage with customers. There are rewards associated with using this platform, but there are some risks you should know about too.

One of the benefits of SAP Hybris Cloud for Customer is the fact that it is offered as a pre-packaged service. However, the deployment process can be long, usually taking anywhere from six to 12 weeks. When you get it from a reputable provider, deployment can be much faster, and the platform will be backed by the expertise of experienced consultants who can help you make the most of it. SAP Hybris Cloud for Customer is cost-effective too. Since it is hosted in a cloud, it eliminates the need to invest in additional equipment. This makes the solution practical for a small business that may not have enough capital for an on-premise CRM.

It is advisable to sign up for SAP Hybris Cloud for Customer from an experienced and reputable provider who can ensure a successful delivery of all crucial applications. This is possible by maintaining a fully integrated environment composed of SAP Hybris Cloud for Customer integration via SAP HCI and SAP ERP and SAP PI to SAP CRM. Once it is deployed, SAP Hybris Cloud for Customer will provide effective and powerful solutions, namely Cloud for Service and Cloud for Sales.

There can be no risk when you use SAP Hybris Cloud for Customer because the data you enter in a cloud will be stored in a highly protected and secure data center in an undisclosed location. Hence, it should be easy for a business to choose this solution without worrying about the security of its data. However, there may be some disadvantages to this platform, such as the big updates that occur every three months. Updates can also be bothersome especially if you have a lot of things to do, but they are absolutely necessary to ensure that you are running the latest and most secure platform.

Hybris Marketing – Do You Need It?

Hybris Marketing is great for contextual marketing in real time because it lets you engage with customers and get them interested in what you have to offer. Likewise, it lets you build effective brand relationships when you market to one specific audience. Hybris Marketing is unlike traditional marketing methods that are not always successful in engaging individual customers. Traditional marketing campaigns typically lack basic knowledge of every customer's needs and wants, resulting in indiscriminate messages addressed to everyone. When you market with Hybris, you can understand your customers better by helping you identify what your customers have done, what they are currently doing, and what they will do.

With Hybris Marketing, you can gain insights into each customer's context in real time and use these insights to create and deliver highly customized user experiences across all channels. As it lets you understand the intent of each customer in real time, you can dynamically acquire and enrich customer profiles into one view for a better and quicker way to convert opportunities and deliver contextually relevant experiences. As a result, your engagements may help increase customer loyalty and participation in online communities.

Hybris enables you to proactively keep up and react to opportunities presented by customers through increased visibility and better alignment of your marketing resources, performance, and processes. This way, you can market quickly and in real time. Hybris Marketing can make your marketing performance more transparent, so you can quickly respond to opportunities and optimize your marketing plans based on actual updates.

Reputable Hybris partners can implement this effective marketing platform on your business. They have the experience in customizing Hybris Marketing solutions to make sure that you can make the most of it and experience all the benefits that come with it. If you are not sure about this marketing platform, consider requesting a demo from a reputable Hybris Marketing solutions provider for a better understanding of how it works and how it can improve your business.