Marketo Integration Improves Marketing Strategies

Unless you’ve been living under a rock for the last decade you would know that lead generation and inbound marketing are now the go-to breakthrough tactics businesses and marketing departments use to get in front of customers and take their business to the next level. In fact, more and more companies are looking at inbound marketing as a fundamental digital business strategy, as a result of their search for more creative and efficient ways to grow and progress online.

The modern era of online marketing relies greatly on lead generation and inbound marketing. Both processes work to stimulate and capture customer interest in a business, product, or service, in turn developing a definite sales pipeline. Inbound marketing makes use of various digital channels, while leveraging different types of social and online/digital techniques as well as the abundance of readily available information on the World Wide Web. All these are keys to unlocking, developing, and qualifying potential leads out of today’s self-directed-buyers—which the majority of the consumer public are.

Consumers’ typical buying process has undergone a major change since the internet. Marketers are now in need of new and creative ways to tap into buyer interest and be heard through all the noise that the information age creates. Savvy marketers now know to focus their efforts on inbound marketing strategies and building continuous and meaningful relationships with customers instead of shooting the moon with email blasts and mass advertising efforts.

Marketo is a lead-nurturing platform that allows businesses to cultivate and maintain long-term relationships with their customers by first turning them into prospects and eventually converting them into willing advocates. Lead-nurturing is a tried-and-tested tactic that effectively moves prospects through the marketing funnel and, at the same time, provides more meaningful and valuable customer engagement. Lead generation and lead nurturing are critical components of inbound marketing strategy that can effectively turn your prospects into loyal, paying customers.

SAP Hybris - When Should I Upgrade?

Do you want to enable your business to save a significant amount of time and effort? Then perhaps it’s now time to upgrade to SAP Hybris. Integrating Hybris with SAP will allow you to minimize the need for initial data migration, maintenance, and systems integration, which would result in reduced TCO. Upgrading will also increase your available resources, as well as simplify IT training.  It can allow you to market your products quicker and even provide you with accurate, consistent, and experience-driven predictive commerce strategies. With SAP Hybris, you will get a future-proof and effective customer engagement solution.

Implementation partners used to start from nothing when building integrations. Now, everything is easier with SAP Hybris. This integrated solution will give you a ready-to-use and standardized integration framework that connects the multi-commerce abilities of Hybris Commerce Suite with SAP products. These include the SAP Hybris Marketing, CPQ, and ERP apps. This minimizes custom configurations, and integrations are accomplished faster and at a lesser price. With SAP Hybris, your business can have an all-inclusive solution that would integrate SAP back-end processes.

Among the integration options are the following:

• SAP Hybris allows you to pick flexible scenarios by integrating asynchronous and synchronous integrations. Different scenarios can also be deployed for different storefronts using only one platform.

• Using web services communication and the Hybris Data Hub, you can transfer prices, master data, order documents, and stock levels around SAP ERP.

• Using the run time engine, SAP Configure-Price-Quote, you can configure services and solutions.

If you are now ready to upgrade to SAP Hybris, there are SAP Hybris gold implementation partners that can provide you with advanced customer engagement and industry-leading B2B and B2C solutions. Choose one that already has a lot of experience when it comes to SAP web-shop implementations. It would also be better if the partner you choose has an integrated SAP and Hybris Center of Excellence that will help your company define best practices, and leverage demonstrations, prototyping, and proof of concepts.